Austrian Epa Acquires Romanian Euromedia and Beta Cons for 20 Mln

10:14 - 08 September 2005 - Austrian outdoor media company Epa Holding has bought the two Romanian outdoor media companies Euromedia and Beta Cons in a deal worth 20 mln euro, Epa Holdings' CEO, Heinrich Schuster, announced.


Euromedia and Beta Cons expect a combined turnover of 12.5 mln euro for 2005 and hold 60 percent of the market together.

As part of the Epa Holding, the two Romanian companies will work separately in line with Epa's quality strategy, Schuster said.

Euromedia reported a turnover of 10 mln euro in 2004.

Beta Cons reported a 1.6 mln euro turnover for 2004.

Euromedia is the largest outdoor media company in Romania with activities in over 60 cities across the country, national roads and tourist resorts.

Since 1999, Beta Cons manages backlit and citylight billboards in Bucharest.

Epa Holdings holds 40 per cent of the outdoor media market in Austria and it is present in Bulgaria, Croatia, Macedonia, Poland, Slovakia, Serbia and Montenegro, Slovenia, the Czech Republic and Hungary.

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